“De Boer Op met Diane” is a heartwarming online series that follows Diane Roerink—co-owner of the beloved Dutch dairy brand Zuivelhoeve—as she navigates the joys and challenges of rural farm life in Twente.

Challenge
Position Zuivelhoeve as an authentic, family-centric brand by highlighting people behind the products—showing that real dairy comes from real families, not faceless corporations.

Strategy & Concept
Our insights revealed that modern consumers crave transparency and real human connection. We envisioned a web series where viewers form a bond with Diane’s daily life: caring for cows, managing the farm, raising kids, and juggling household routines.

Execution
We oversaw the complete creative journey: from initial strategy to concept development and detailed storyboard creation. Over multiple episodes, Diane shared personal moments—from morning milking to family dinners—interwoven with subtle brand messaging. Distributed solely via Libelle TV, the series reinforced Zuivelhoeve's brand values without overt advertising.

Outcome
- Enhanced brand affinity through intimate storytelling.
- High engagement within the Libelle TV community, marking a notable increase in brand recognition in the Twente region.
- Deepened consumer trust via transparent, relatable content.
 

​My role: Strategy, Concept, Storyboard.

Company: Sanoma SBS | Client: Zuivelhoeve