No Fairytales creates vibrant tortillas infused with 45% fresh vegetables—think spinach-green, beet-red, carrot-orange wraps. As Marketing Manager, I led an above-the-line (ATL) campaign across the Netherlands, Denmark, and Sweden to dramatically increase awareness.

Challenge
Entering markets dominated by traditional wheat tortillas meant breaking through with product innovation—highlighting the vegetable content in a visually compelling way.

Strategy & Creative Idea
We tapped into visual marketing: bold, colorful outdoor and print ads spotlighted the vivid tortillas alongside bold headlines like “45% Veggie. 100% Fun.” This creative supported both brand recall and snack enjoyment.

Execution
Working with creative agency Philip & Hugo, we developed striking visuals and placed them on billboards, urban transit stations, and lifestyle publications. Messaging emphasized the product’s veggie content and cheerful branding.

Outcome
- 40% uplift in unaided brand awareness across target markets.
- 25% boost in trial purchase rates within 3 months.
- Strong social buzz amplified when influencers featured vibrant tortilla recipes—solidifying No Fairytales as a playful, healthier tortilla alternative.
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My role: Marketing Manager

Company: No Fairytales

Creation: Philip & Hugo