For the promotion of Canon's new easy-to-use LEGRIA HD cameras we created a Hyves campaign that let people create their own movie poster. The poster would be an invitation to their friends to make a movie together with the new LEGRIA cam. Once a poster was created, it would appear in the Filmposter gallery where people could view all posters and submit their vote. The most voted for posters won a top-of-the-line Canon LEGRIA HD camera. 

 

My role: Account, Strategy.

Company: Folk Amsterdam (TMG)

Client: Canon